The main way to increase your website's PR is to increase the amount of backlinks you have. Perfect. Your going to have to trade with millions of sites right? Wrong. There are actually many different ways which you can successfully increase your PageRank and search engine ranking of your site.
Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page. Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page.
The Significance of Text Links Since every website owner yearns for his site to be one among the top ranked sites by search engines, text links have gained much significance. Text links play a major role in Search Engine Optimization, since search engines rank websites and lists down its Search Engine Results Pages (SERPs) depending upon the relevance of the text links pointing towards that particular site. It must be taken to notice that the high PageRanks of many sites are a result of text links and not any other SEO factor.
You can buy text links from other sites so that when a user clicks on the text link, it will direct the user to your web site. Text links buying serves many purposes.
The benefits of linking outweigh the reasons not to venture in to text link buying for your online business. We all know that the whole purpose of even existing online is to get traffic coming into your site and by implementing a text links program to your existing model is another way to drive additional traffic to your site.